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This Privacy Policy (together with our Terms and Conditions and our Website Terms and any other documents referred to on it describes how THEKNOW LTD, a company registered at 4, Imperial Place, Maxwell Road, Borehamwood, WD6 1JN, with company number 10462897, (“The Know”, “we’, “us”) will process any personal data we collect from you, or which you provide to us, in the course of using (the “Website”) and any other existing or future The Know services to which you are granted access (the “Services”). It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

For the purpose of the Data Protection Act 1998 we are a data controller. Our ICO Registration Number is 00045023734.


When you access the Website or use our Services as a Knower, there are a number of ways in which you provide information and other data to us. You may be asked to provide us with the following personal information: 1) your full name, 2) email address, 3) physical address, 4) telephone number, 5) bank details, 6) date of birth, 7) occupation, 8) gross household income band 9) preferences and values. By accessing the Website or Services, you consent to us processing and collecting this data, on the terms and for the reasons which are explained below.


When you access the Website or use our Services in the course of business (as a Hotel), we may collect business information from you, including the following: 1) your business name, 2) email address, 3) physical address, 4) telephone number, 5) preferences and values. By accessing the Website or Services, you consent to us processing and collecting this data, on the terms and for the reasons which are explained below.


As is true of most websites, it will be possible to gather information about your computer or device such as your IP address, browser type, referring/exit pages, and operating system. This information and the information gathered above may be used to:

  • drive future product development in line with customer platform and technology use;
  • respond to customer service requests;
  • send out a newsletter or occasional product alerts or marketing communications;
  • improve the Website or Services and our marketing efforts; and/or
  • respond to your questions and concerns
  • share with select partners in an aggregated format

Certain features of the Website (such as uploading or downloading content) may need to access information on your computer or device in order to work. By using such functionality, you consent to us accessing your device and information. If we can, we will ask you before the Website accesses your device or information.


Use of our portal for your consumer or business purposes is intended to be self-managed as far as uploading and updating account information is concerned. In line with our Website Terms and Conditions, you are responsible for the content and information that you upload onto the portal. It is your responsibility to ensure that any content or information you upload is accurate and up-to-date. If you have any questions on editing, deleting or accessing your information, for Knowers, please write to us at, for hotels, please write to us at


Except as described below, we will not share your information with any third parties.

We may disclose the information you provide us:

  • to any of our group companies (which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 736 of the UK Companies Act 1985);
  • to any of the affiliates, subcontractors and third party businesses we work with in order to provide you with our Services;
  • as required by law, any applicable regulation to protect the rights, property, or safety of ourselves or others. This may include disclosing to other companies and organisations in connection with fraud protection and credit risk reduction;
  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
  • if The Know is involved in a merger, acquisition, or sale of all or a portion of its assets, to any prospective seller or buyer of all (or part of) our business or assets. You will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information;
  • to any other third party we contract with not identified above.

Information shared with the above, with the exception of our contractors and subcontractors, is submitted in aggregated format, so that you cannot be directly identified by any information shared. Moreover, no one with whom we share your information will be able to contact you by means of the information shared. We will never pass your information to a third party for them to use in their own direct marketing without your express consent.

Please note that if you click on, or follow, any links from the Website or our Services to external websites, our privacy policy will no longer apply. Please check the privacy policies of any such external website or app before submitting any personal data, as we cannot accept any responsibility or liability in relation to them.


The security of your personal information is important to us. All information you provide to us is stored in an encrypted database. We will retain your information for as long as your account is active or as needed to provide you services via the Website or our Services. Once your account has been deleted, we will only retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. All payment data will be encrypted. You must keep passwords confidential. Please don't share them. Although we do our utmost to provide protection, we cannot guarantee complete security for your data. If you wish to cancel your account or are no longer a Knower and want to request that we no longer hold your personal information, contact us at


Information we collect may be transferred to, stored and/or processed in any country or territory where one or more of our partners or third party service providers (for example, our hosting company) are located or maintain facilities, including destinations outside the European Economic Area (“EEA”). While other territories may not have the same standards of data protection as those within your home country, we will take all reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy. By submitting your personal data, you agree to such transfers, storage and or processing in other territories.


We may contact you from time to time about The Know, including marketing messages relating to us. We will do this electronically, for example by email.

We may contact you with information about our products and services and those of specially selected KnowOpps that may be of interest to you, in line with your marketing contact preferences provided to us through the Website. All such communications will come from The Know.

You may tell us at any time if you do not wish to receive marketing messages from us by editing your email preferences on the Website or by following any instructions we may include in the messages we send to you.


The Know uses cookies and similar technologies (‘cookies’) when you create an account, to authenticate you when you use the service, and to generally improve your experience on the Website. For more information on how we use cookies and the types of cookies we use, please see our Cookie Policy . By using the Website, you accept our use of cookies as set out in our cookie policy.


The Website may make use of location data sent from your mobile device. You can turn off this functionality at any time by turning off the location services settings for The Know on your mobile device. If you use these services, you consent to us and our partners’ and licensees’ transmission, collection, maintenance, processing and use of your location data and queries to provide and improve location-based products and services. You may withdraw this consent at any time by turning off the location services setting on your mobile device or on The Know.


We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on the website prior to the change becoming effective. We encourage you to periodically review the website for the latest information on our privacy practices.

This Privacy Policy and all changes made hereto as described in the previous paragraph remains effective unless and until we inform you otherwise via a push notification through the Website, through email (sent to the e-mail address specified in your account) or by means of a notice on our website prior to the expiration of this Privacy Policy.


If you have any questions or comments about this Privacy Policy, you can contact us by email at the following email addresses: for Knowers, please write to us at, for hotels, please write to us at You can also use this address if you wish to request a copy of the personal data we hold about you.