Interview with Fiona and Mané for International Women’s Day

Posted by The Know
To mark International Women’s Day on Thursday, 8 March the female founders of The Know – Fiona Adams and Mané Ryatt – reveal how they used their experience working in the City to create a breakthrough service designed to give hoteliers unparalleled insight into guest experience. Before establishing The Know, entrepreneurs Fiona and Mané had never worked in a hotel, let alone run one. Yet, thanks to their extensive travel experience and successful careers as

The Future of online reviews

Posted by The Know
The Future of online reviews
Selecting a hotel has changed so much in the past 10 years. Gone are the days of flicking through a hotel guide, now there is a plethora of booking and review sites to choose from. While more options provide greater choice, it can also bring confusion as they each have individual ratings systems with no uniformity or comparison ability. The confusion grows even more when it comes to guest review sites such as Tripadvisor. There

The Know selected by Condé Nast Johansens as hospitality partner

Posted by The Know
The Know selected by Condé Nast Johansens as hospitality partner
We are delighted to announce that we have been selected as a Hospitality Partner to the Condé Nast Johansens’ collection of luxury hotels, spas and venues. Mané Ryatt, co-founder of The Know said: “We are delighted to partner with Condé Nast Johansens. Their carefully curated list of hotels fits perfectly with the ethos of The Know, with our aim being to ‘Make Great Hotels Exceptional’.” Fiona Patrick, Client Services Director of Condé Nast Johansens said:

Incentives hold the key to gaining detailed feedback from hotel guests

Posted by The Know
Incentives hold the key to gaining detailed feedback from hotel guests
Hotel guests are significantly more likely and happier to give detailed feedback on their stay when given an incentive to do so, according to our recent independent research. We asked guests staying in luxury hotels about their review habits and discovered almost 60% very rarely or never complete surveys at check-out or via email following their stay. The in-depth research found those who do occasionally complete surveys rarely spend more than five minutes on them,

Getting in The Know at IHS17

Posted by The Know
Getting in The Know at IHS17
The Know will make its debut appearance at the Independent Hotel Show 2017 We will be showcasing our recently-launched, next generation hotel guest insight service at next month’s Independent Hotel Show. Our founders, Fiona Adams and Mané Ryatt, have chosen the premier business event for the luxury boutique hotel sector to introduce our actionable intelligence product to the independent hotel market. Visitors will meet our founders and find out how our innovativeservice provides hoteliers with