Who are The Knowers?

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Who are The Knowers?
Our Knowers are not your standard mystery shopper or anonymous hotel inspectors. They are real guests with exacting standards, a wealth of experience of staying in luxury hotels and the disposable income to pay for an extended stay at your 4 or 5-star hotel. All our Knowers have three things in common – a passion for travel, an eye for detail and a taste for the finer things in life! Here are some quick facts

World Environment Day

Posted by The Know
World Environment Day
Sustaining your guests’ interest On World Environment Day (June 5), here at The Know we’re keen to highlight how hotels have the power to make a real difference. With an estimated 187,000 hotels in the world offering 17.5 million guest rooms (STR Global), hoteliers have the power to inflict significant change and become leaders in the fight for environmental change. Feedback from our Knowers, who are real guests with exacting standards, demonstrates how a hotel’s

How to welcome families to your hotel

Posted by The Know
How to welcome families to your hotel
Families with children represent a growing and lucrative market for luxury hotels and with schools breaking up for half term, it is a timely reminder to check that your property and the service you provide are catering for guests of all ages. Parents shouldn’t have to give up the luxuries associated with a hotel stay – like cooked meals, fresh towels and a tidy bathroom – when they have children and some very small tweaks

Forty winks: how to ensure your guests get a good night’s sleep

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Forty winks: how to ensure your guests get a good night’s sleep
There’s nothing better than a good night’s sleep. During National Bed Month, The Know – an intelligent mystery guest service for luxury and boutique hotels – polled its experienced travellers to discover the key factors to help ensure guests wake feeling refreshed and ready for the day ahead. Here, we outline some of the most popular suggestions made by their invitation-only members’ club of ‘Knowers’: in-depth reporting and feedback, make sure we are all ahead of the

Interview with Fiona and Mané for International Women’s Day

Posted by The Know
To mark International Women’s Day on Thursday, 8 March the female founders of The Know – Fiona Adams and Mané Ryatt – reveal how they used their experience working in the City to create a breakthrough service designed to give hoteliers unparalleled insight into guest experience. Before establishing The Know, entrepreneurs Fiona and Mané had never worked in a hotel, let alone run one. Yet, thanks to their extensive travel experience and successful careers as